Most businesses that market online should have two primary focuses for their content. First, they need to be consistently publishing quality content for their own websites. Secondly they need to be creating content for third party sites and social media networks in order to generate more traffic to their own sites.
What a lot of companies fail to realize is that they should have different goals depending on where their content is going.
For example, if a specific piece of content is being published on a third part website, or posted on social media, it’s important to have links back to your website. After all, there’s not much point in getting your company out there if people don’t know how to find you!
And if a piece of content is being published on your website, then you want to make sure it is focused on specific keywords. In this way, you can not only provide something valuable and interesting to your website visitors, but you can also help your site to rank higher in Google.