Why does Google think it is important for a website to load faster? The short is answer is because slow websites create a bad user experience, one that can prevent a customer from coming back to your site. In the ecommerce world, first impressions are important and most people will not give you a second shot. As an ecommerce site owner, it’s a crucial part of your job to provide a smooth browsing experience for your online shoppers.
There are a multitude of actions you can take to increase the speed on your site and create a better user experience for your customer, but this article will focus on a few ideas to help get you immediate results.
1. Optimize your Image
At one time it was recommended to put fewer images on your ecommerce website. But fortunately, bandwidth is not as scarce today as it once was. And an ecommerce site with minimal pictures is not effective in selling products. Two of the easiest types of optimizations are to lower the filesize of the images and use images with the correct dimensions.
2. Try Lazy Loading
3. Reduce or Eliminate Scripts
Another move to increase speed is to eliminate scripts that are really not required. You can start by reducing the size of scripts and CSS that is required. Get your technology person to combine multiple files where possible, including image files into “sprites.” This will speed up your site’s speed by reducing the number of calls that need to be made to the server.
4. Use the Best Hosting and a Content Delivery Network You Can Afford
No optimization will help servers that are overloaded or just don’t have enough memory. Your ecommerce site will be slow. Help out your site by moving some static objects to a content delivery network (CDN). This will reduce the load on your server while speeding up the loading of objects such as scripts, images and videos. As your ecommerce site attracts more traffic (one of your ultimate goals), evaluate your hosting, and move to a better host when needed.
A Final Thought
In ecommerce, speed can really make the difference between a sale and site abandonment. These quick tips are a good step in helping your website run fast and will allow your customers navigate smoothly through your ecommerce site. The last thing you want or need is a hurdle before your customer makes their purchase.