Why It’s Time For Businesses To Embrace Google+

6-27The recent changes to Google’s search engine results algorithm are forcing virtually all businesses with an online presence to fundamentally change their digital marketing strategy. Below are 3 reasons why it’s essential your company create a Google+ page right now…

1. Google loves Google. This might sound redundant, but it’s actually quite an important concept. Google loves to show relevant Google+ content in the first page of results…

2. Expansive Company Information On Page 1. With your Google+ Page, not only will your business show up on the first page of search results more often – but also viewers will see expanded information about your business. This means they don’t even need to click on a link to find out about the products or services you offer.

3. More Effective AdWords. For companies that advertise with AdWords, a Google+ page can increase your click-through rates by up to 15%. That’s because when your business shows up in the results, those who searched it will also be able to see reviews, endorsements, and other powerful social proof that bolsters your reputation.