Should You Use an Article Spinner for Content Marketing?

content marketingContent marketing is a great technique to boost your brand’s web presence and attract potential customers or clients. When using blog posts or articles as an online marketing tool however, many companies can begin to feel like they’re being stretched thin. After all, even if you hire a skilled writer, quality content takes time and effort to produce.

One “shortcut” that can be used to create unique content as quickly as possible is an approach called “article spinning”. Article spinning involves repurposing original content so that it becomes unique enough not to register to search engines as duplicate content. There are numerous software programs available that will “spin” an article for you automatically, but you need to be very careful if you go down this path.

Because article spinners repurpose content automatically, the “new” articles that they spit out can be hard to read and use strange word choices and phrases that obviously weren’t written by a literate human being. Not only can this low-quality content look incredibly spammy, it could also be a major turnoff for your intended audience.

With the above in mind, here are some tips for responsibly using an article spinner software program as part of your content marketing strategy…

Never Use A Digitally “Spun” Article Without Proofreading It First

Even the best article spinning software can’t produce a draft that’s post-worthy without some copy-editing. Although the text will have been sufficiently rewritten to avoid duplicate content, you will inevitably find some odd word choices, strange sentence structure, and other problems. This is easy to fix by giving your spun article a quick read-through and proofreading it where necessary. This step is crucial. It doesn’t have to take an inordinate amount of time, but spun articles absolutely need a few human revisions before they can be used. If not, you will most likely end up posting something cheap, spammy, and very poorly written – to the detriment of your website and content marketing efforts. No one’s going to share your blog post on Twitter if it’s barely even readable. Some quick editing and revision can turn an atrocious machine-written spun article into something of actual value, so this step is worth the effort.

If Possible, Try Spinning Articles “Manually”

If you or a hired writer have time, another approach to article spinning is to forego the software and do it “manually” instead. This basically entails taking an existing article and rewriting it, using different wording but incorporating the same ideas. This can take a bit longer than using software to spin an article, but it is less likely to produce low-quality content. If you have the time and the money to do it this way instead, this is probably the safer option.

Putting These Steps Into Action

There’s nothing intrinsically wrong with article spinning as a content marketing strategy. That said, if you’re going to use this method, you need to do it right to avoid using low-quality content that no one wants to read. Content produced using article spinner software needs to be proofread by a human being to ensure that it is error-free before it’s actually posted, and when possible, it may be less of a hassle to have a human being rewrite an article instead. When used correctly, article spinning can allow you to produce far more content than you might be able to otherwise, helping to build up your online presence. For this reason, content spinners can be a useful tool, as long as you keep the above tips in mind.