Using Twitter to Measure Customer Response

5-9Twitter can give you an excellent real-time picture of your customers’ opinions. Take some time today to look at what people are tweeting about your brand, products, or services. Are they expressing satisfaction with your products, or are you seeing a lot of gripes? What you’ll quickly find is that tweets about your company or product can be a valuable source of information about what’s working and what isn’t, and can allow you to identify recurring problems that need to be addressed.

Twitter complaints may appear to be a big “problem” at first glance, but even negative feedback can be leveraged in productive ways. Twitter provides a gold mine of information about customers’ responses to your products, as well as a unique platform to create rapport with consumers through direct interaction. So stop reading and go get to tweeting!