Google+ Explosion

Google+ Gathering Speed In the past year Google+ has begun seeing a rise in popularity, but it looks there is still much room for growth. Recent data shows that since Google’s acquisition of YouTube (and the consequence of having to use a Google account to comment and participate on YouTube), the number of G+ members […]

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When Customers are Marketers

Social networks like Facebook and Twitter are great ways to reach your customer and engage with them. Building a relationship and an approachable brand image is necessary in today’s world to achieve true success in the digital realm. But as more and more retailers figure this out, it seems as if these once-social channels are […]

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Using Social Media to Make More Sales

While social media websites like Facebook, Twitter, and Pinterest boast billions of users, businesses are still struggling to leverage these platforms for increased sales.  Just a few years ago, for instance, major retailers launched an ill-fated attempt to create virtual stores on their Facebook tabs  – with zero significant results.  These unsuccessful efforts raise an […]

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Click Shift

Recently, the Click Frenzy sale gave just a little taste of the demand for online shopping in Australia.  Customers no longer feel the need to spend their time and resources driving to a shopping center, standing in line, and battling the crowds.  Online shopping is easy and simple—it seems to have no downside.  But as […]

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