The Do’s and Don’ts of Email Marketing

In a world dominate by social media and Mobile Apps, it’s easy to think that email is becoming obsolete. After all, between text messaging, tweeting, and instant messaging, who has the time to send emails anymore? Well, the answer may surprise you… Data obtained by the marketing agency Merkle shows that 74% of consumers prefer […]

Read More

eCommerce Is Exploding In Australia

eCommerce Is Exploding In Australia – Here’s Why In case you are not aware, over 94% of Australians have a high-speed Internet connection or at least access to one. And of these, over 60% utilise this connection multiple times per day to either buy or research products they want. This means that as a business […]

Read More

The Rise of Mobile Online Retail

The Rise of Mobile Online Retail: More Consumers Are Using Their Phones to Shop In June 2013, ComScore released an interesting set of mobile online retail findings at the Shop.org conference in Chicago. Their statistical findings indicated that as the utility and ubiquity of mobile devices has exploded within the last few years, mobile online […]

Read More

Twitter and Tracking

How To Use Twitter With TV Ads For Increased ROI And Trackability At this point it’s pretty obvious that most people can’t leave home without having their mobile device with them. And you won’t be shocked when I say that in today’s modern age, everyone is watching TV with either a smartphone or laptop in […]

Read More