Bank of America’s Auto-response Misfire

Bank of America’s Auto-response Misfire: When Automated Corporate Twitter Responses Backfire Among the possible pitfalls of customer interaction via Twitter is the risk that an automated response will prove comically irrelevant to a customer’s comment or complaint. Some companies will direct an automated “@” response toward a user that mentions “@[company]” offering customer service assistance […]

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Triggered Email and Why You Should Use Them

Compared to regular email messages, triggered emails actually get 100% higher open rates according to SmartInsights.com. That makes them an especially strong method to leverage your content marketing messages in a way that is both timely, and very relevant to your particular audience. Here’s how triggered emails work… You can set up emails to be […]

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Guest Blogging Advantages

Build a Reputation as a Thought Leader with Guest blogging If you’ve been listening to my advice and creating a solid content marketing strategy for your business, then you’ll want to know about something called “guest blogging.” Guest blogging is basically an online marketing practice where you submit content to another blog, and then link […]

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