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Interactive content is writing that is informative, helpful, and entertaining to the target group you are hoping to attract. It should inspire the consumer to make a final sale. As a marketing strategy, it’s also cost-effective and impactful to your return on investment (ROI). In theory, interactive content is something that companies can create at […]

Retail mega-giant Amazon turns 25 years in 2019. Dominating 37% of the ecommerce market, latest projections estimate the ecommerce giant will be responsible for half of all online sales within three years. Despite this impressive number, both Amazon ecommerce and are still in their infancy. With its futuristic advances such as two-hour delivery and a new drone service, long-term success starts with […]

Consumers will be thrilled to know that most of the trends in 2018 are focused on making the consumer happier than ever. But first let’s take a quick look back at how this trend evolved. During 2017, ecommerce asserted its dominance. For example, Amazon bought Whole Foods for $13.7 billion, Google Home and Walmart partnered up to ship items […]

Many E-commerce sellers are Business to Consumer (B2C) players, so understandably much of the focus is on customer acquisition and retention, branding, advertising and other related marketing issues. But effective sourcing is just as important when it comes to E-commerce. Locating a wholesaler and cultivating a mutually profitable relationship with them can be a great […]