Why It’s Time For Businesses To Embrace Google+

The recent changes to Google’s search engine results algorithm are forcing virtually all businesses with an online presence to fundamentally change their digital marketing strategy. Below are 3 reasons why it’s essential your company create a Google+ page right now… 1. Google loves Google. This might sound redundant, but it’s actually quite an important concept. […]

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Quick WordPress Tips

There are a lot of people blogging who fail to set up and optimise their WordPress blogs correctly before they get started. Here are a few quick tips to get you off on the right foot… Change the default tagline that WordPress gives you right out of the box. I’m talking about the “Just another […]

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Bank of America’s Auto-response Misfire

Bank of America’s Auto-response Misfire: When Automated Corporate Twitter Responses Backfire Among the possible pitfalls of customer interaction via Twitter is the risk that an automated response will prove comically irrelevant to a customer’s comment or complaint. Some companies will direct an automated “@” response toward a user that mentions “@[company]” offering customer service assistance […]

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