Using Social Media to Make More Sales

While social media websites like Facebook, Twitter, and Pinterest boast billions of users, businesses are still struggling to leverage these platforms for increased sales.  Just a few years ago, for instance, major retailers launched an ill-fated attempt to create virtual stores on their Facebook tabs  – with zero significant results.  These unsuccessful efforts raise an […]

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Click Shift

Recently, the Click Frenzy sale gave just a little taste of the demand for online shopping in Australia.  Customers no longer feel the need to spend their time and resources driving to a shopping center, standing in line, and battling the crowds.  Online shopping is easy and simple—it seems to have no downside.  But as […]

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