Easily Boost Sales and Traffic with Holiday Shopping Keywords
Once you choose your target keywords are and what Google is favoring on the Search Engine Results Pages (SERPs), you can add content to your site to snag some of that Holiday Shopping organic traffic. SERPs are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements.
There are many ways to add content on your site. Google will then crawl it, index it and use it to decide whether or not to rank your site. Yes, this could be incredibly time consuming and a logistical nightmare if done for every single word on every single website on the Internet. Fortunately for ecommerce sellers, Google only focuses on a few key areas and this is where you will want to put your keywords that are relevant to your target group. Here are some quick, simple ways to increase your ranking and get more customer views:
Keyword your Page Title
Adding page titles will help you rank higher. The reason for this is that pages titles appear on the tabs of web browsers, on the titles of social media posts, and, perhaps most importantly, on the links that appear on the SERPs. When you write your page titles, include your most valuable keywords at the beginning of your title to get more clicks from your target audience.
Images Need Alt-Tags
Images are a popular way to share content, especially on social media. But Google cannot “crawl” the images. Your best option is to use alt-tags to communicate with Google about your image. By adding alt-tags, Google will crawl them store in its memory, along with your other content. Just add your primary keywords to images via alt-tags.
All Headings Should Contain Keywords
Although Google does not continuously crawl all of the words on your website or simply rely on your titles and image tags, it looks for headings on your website. Headings with keywords tell both Google and the reader exactly what your site is about almost instantly. With a little creativity you can easily find ways to include your relevant holiday shopping keywords in headings to boost your rankings for these keywords.
Add Keywords to Your URLs and Links
URLs and links provide a great opportunity to add relevant keywords. When possible and when it makes sense, include your keywords in your URLs and links. Google will view your page as having relative content based on the keyword. It will bring up your site when a customer is searching for products (or similar) that you are selling.
There is no need to waste time and add holiday shopping keywords to all your product URLs because the holiday season only last for a few months during the year. Instead, add keywords to prominent pages to drive significant traffic to your site during the holiday season.
These simple steps are easy to implement. Once you get into the habit of adding keywords, you will begin to see an increase organic traffic and most important–an increase in sales.