Great leaders stand on the shoulders of geniuses that came before them. Although creativity is an asset in business, re-inventing the wheel is not always necessary. Learn from other e-commerce experts to help your business not only survive, but thrive.
- I’m not a tech guy. I’m looking at the technology with the eyes of my customers, normal people’s eyes.Jack Ma, Alibaba founder
Is your e-commerce website set up to give your customer an easy, enjoyable experience? Setting your e-commerce site up to be convenient for your customers should be high on your priority list. Failure to do so will result in loss of sales, loyalty, refrerrals and repeat customers.
- Communications is at the heart of e-commerce and community. Meg Whitman, former eBay CEO
Staying in touch with your customers is key to the continued success of your e-commerce business. You have unlimited access to your customer base as well as their product preferences. Continue to communicate with them about (new or familiar) items they may be interested in. Offer special incentives to keep them coming back for more.
- The hacking trend has definitely turned criminal because of e-commerce. Kevin Mitnick, computer security consultant, author and hacker
Very few things are more threatening to an e-commerce business owner than a breach in the security of their site. While large businesses can bounce back from security breaches, to a small business it can cause irreversible damage. A breach can have serious financial and security implications. It is essential that any e-commerce site have up to date security processes in place to deter any hacking. Many customers who shop online are savvy to online security and will not purchase products from sites that have security issues.
- The U.S. has more broadband subscribers than any country other than China. Americans rank at the top in their use of the web, and numerous studies validate that the U.S. is a global innovation powerhouse. The leading Internet and e-commerce companies are located here. Michael K. Powell
Now is the best time ever to build your e-commerce site. The buyers are out there, ready and willing to make online purchases. Find your target group and create the most engaging and safest e-commerce site you can afford.
Final note: Creating a successful e-commerce site is not overly difficult, but it will require work to keep it safe, interesting to buyers and competitive enough to stay ahead of the competition.