If you’ve been listening to my advice and creating a solid content marketing strategy for your business, then you’ll want to know about something called “guest blogging.” Guest blogging is basically an online marketing practice where you submit content to another blog, and then link readers back to your website. It can be a great way to drive more traffic to your company’s website, and here’s why…
1. If you choose a high quality blog that has a solid readership, you will be exposing many members of this audience to your business for your first time.
2. Google greatly values it when a respected and authoritative blog puts a link back to your website, which in turn can help your business’ page get to the top of the search engines.
3. Some of the world’s largest and most popular websites like to scour small but trusted blogs for content. So in other words, you can get your article published on a blog with 1,000 monthly visitors, only to have an online news site with 1,000,000 monthly visitors pick it up.
The only thing to remember here is that you should provide content that’s actually interesting to the blog’s visitors. Guest blogging isn’t really about self-promotion, it’s more about providing value to an audience so that they both trust you, and want to become your customer.