One of the most important elements to a successful email list is to have a “nurturing” program that keeps subscribers interested and your brand or product in their minds. A solid nurturing program is one recognizing that the key to a successful email marketing list is building true value and
rapport with subscribers. That means not endlessly giving them product pitches, but rather sharing useful information with them first, and promoting your product second. Help them solve a problem, make their lives easier, and when it comes time for you to pitch them on your product they’ll remember.