The major social networks are continuously creating new ways to make their platforms more valuable both to their users, and their advertisers. It pays to stay on top of these changes so that you can take advantage of “first mover” opportunities, and position your business ahead of the competition. That’s why I’ve taken the time to write out some major social media trends that you should start taking advantage of now.
Quality Image Based Content is Taking Over Social Media
I’ve harped on this before, but it bears repeating: human beings are very visual creatures. If you need proof just like at the most shared posts on social networks, and note how quickly platforms like Pinterest and Instagram are growing. So one of the biggest things you can do to increase social engagement is to include striking visuals. Without fail, the most shared and “liked” posts on social media are the ones that captivate your audiences eyeballs.
Get Onboard with Google Plus NOW
Many have been slow to realize the importance of this, but there are many reasons to turn to Google Plus as your core social media network. Google is the giant white elephant in the room, and it pays to feed it! Google puts a great deal of relevance to what is posted on Google Plus, and when you add in “authorship” and YouTube videos, it gets even better. If you are a business owner you are flat out losing business by not claiming your Google Places for Business listing and linking it to a Google Plus profile. In addition be sure to link your blog and other social media and verify authorship so that you will get credit from Google as the creator of the posts.
If you need some extra motivation here, you should know that many top online marketing experts are saying that most Facebook users will be jumping ship by 2017, and that Google Plus will surpass Facebook in total users as soon as 2016. Why wait? Be ahead of the curve and start now.
Social Blogging is now a Necessity.
As someone who has been online for quite some time now it still amazes me when I see a marketer or a business that doesn’t have a blog. The internet is all about fresh content, and search engine spiders are scouring the web 24/7/365 looking for new posts. Content is what drives the internet, so stay on top by providing it in every format. This means writing frequent blog posts, creating videos, podcasting, and uploading quality images and infographics. After all, when the blogging site Tumblr has over 100 million users, and WordPress over 63 million, I think it’s safe to say they are on to something.
Audio Content with Podcasting are Rising in Value
As I mentioned above, content is about more than just writing. A solid content marketing strategy employs written, visual, and audio content. Podcasting allows you to create quality audio that can be shared and played online, as well as on MP3 players and iPods. 95% of marketers are not utilising this format, and they are missing out on a huge amount of potential traffic. An easy way to do this is to create an account at a site such as BlogTalk Radio, and do a weekly online radio show that is recorded and made available for download. You can even offer paid downloads for valuable information.
The world of social media is constantly evolving, and the companies that are quickest to adapt will gain a significant competitive edge over those that do not. Take advantage of these strategies now and you’ll be amazed by how fast your business begins